MUSAWA channel - Ramadan brand 2019
Across the Arab world, Ramadan is treated as a time to reconnect with one’s faith and spend time with family and friends, which generally entails working less and resting more. This combination of free time and a celebratory atmosphere in turn means that time spent online and consumer spending is higher during Ramadan than any other period. In the holy month, Viewers.
For this matter normally make slight changes for our clients in order to meet the viewers expecations and connect them with the brand.
Musawa Ramadan branding consisted of 3d assets, motion design and show bumpers / up next - which was then carried through the entire channel and marketing.
