EL-BACKSTAGE
Our challenge in this project was to set out to redefine a visual identity that retains its position at the forefront of the entertainment news landscape.
We have worked to develop and create the logo which is based on the fact the entertainment news is basically a backstage news. we also added the 2 letter “El” to give the name more localised flavor.
We also developed conversational language with bold typography that invites the audience to participate in the stories that are happening now as well as a Champagne color palette combined with electric accents nod to premium with a contemporary twist and a robust toolkit of signature textures, patterns and animations that express the brand identity. we used multiple textures to convey how El BS aggregates and reflects pop-culture.
